BrandArena: Bobo Extends Product Line with New Variants

Saturday 7 December 2013

Bobo Extends Product Line with New Variants

Determined to maintain its leadership position in the fruit milk market, leading brand in nutritious milk drink production in Nigeria, Bobo Food and Beverages Limited has introduced two new variants to its product line. The two products, Boyic strawberry yoghurt in the yoghurt category, and the Bobo vanilla milk in the fruit milk drink category have already hit the market.

This move is geared at satisfying consumers demand beyond the existing variants of Boyic plain and orange yoghurt, and the pineapple, orange, apple and strawberry flavour milk respectively.

Speaking to select stakeholders at the unveiling that took place in the company premises, General Manager, Sales and Marketing Bobo Food and Beverages Limited, Lawrence Chimezie explained some salient features on the new package. According to him, “This new introduction is to further maintain our market leadership position.

In his own comments, , Marketing Manager Eric Birhiray said, “this move is informed by market research, revealing that there is a wide yearning by consumers for strawberry and vanilla which are two favourite flavours that consumers prefer in addition to existing variants. Therefore we are adding the strawberry for the Boyic yoghurt category and vanilla for the Bobo milk variants to offer our consumers’ that refreshing and lasting feeling of satisfaction.”

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