BrandArena: Microsoft In Talks With Madrid Over Bernabeu Naming Rights

Thursday 7 November 2013

Microsoft In Talks With Madrid Over Bernabeu Naming Rights

Santiago Bernabeu Stadium
Computer giant, Microsoft has confirmed that it is in talks with Real Madrid over acquiring the naming rights for the Santiago Bernabeu.

The 85,000-seater stadium was inaugurated in 1947 and was named after former Blancos president Santiago Bernabeu Yeste. The stadium remains one of the most historic ground in the round-leather game since its construction.

Maria Gahana, head of Microsoft Spain, has confirmed that plans are in motion to re-name Los Blancos' iconic arena. However, Gahan, has now revealed that Madrid are keen to sell the naming rights for their home ground to the highest bidder. "They have offered us, and other companies, the possibility of renaming the stadium,” she told Antena 3.

Emirates are also rumoured to be in discussions with the club over a potential deal.

Madrid president Florentino Perez has already spoken of his intentions to find a sponsor for the iconic arena, acknowledging in October that a number of potential partners had already been approached.

The club has signed many world's best players such as Ronald, Zidine Zidan, Figo, David Beckham, Christiano Ronaldo and recently made the highest fee for a player - £85million ($100 million) for Gareth Bale.


  1. I don't like the idea of clubs selling out out the name of their stadium. Real Madrid stadium is truly a special brand that should be maintained

  2. I agree with you Yinka. Is Madrid now broke?

  3. I guess its just to make more profit. But to me, the club do have a huge tradition and stadium is remarkable. UEFA need to look into stadium name selling