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Wednesday 13 November 2013

Konga.com is an African story - Alex Kamara

Konga’s Chief Operating Officer, Alex Kamara
"Konga is fantastic Nigerian story.  But it is actually bigger than that.  It is an African story and we are really committed to this vision of a world-class eCommerce platform for Nigeria and more broadly, for Africa" these were part of the words of Konga’s Chief Operating Officer, Alex Kamara, while speaking with newsmen recently on the growing achievement of the firm in bearly a year of stoning the country.

Kamara claimed that the company is becoming a top-of-the-mind-recall through the memorable experience of services offered to their teeming customers. "We are not there yet by any stretch but we are moving in the right direction and making progress every day.

"We are building a business with an eye on the best in class / best of breed for our customers.  We believe that it is possible to do this in Africa, better yet, in Nigeria.  We believe the consumers need and deserve the options and the utility that Konga provides and we strongly believe that despite the myriad challenges, it is possible to create such a business in Nigeria and have it thrive", he said.

Speaking further on the challenges of sustaining ecommerce in Nigeria and Africa at large, the COO stated: "There are fundamental challenges faced by any technology starting up in Africa (infrastructure, human capital, consumer awareness primarily); were this business in any other African country, the challenges would be pretty much the same. But we are not dissuaded by these challenges.  They form the foundation of Konga; they are the earth from which this particular tree is growing.

It is more interesting and productive for us to focus on the solutions we have been able to devise in the face of these challenges.  These solutions are derived from a deep understanding and appreciation of the reality on the ground.  With this understanding, a fair amount of creativity and a good deal of hard work we are making progress and meeting milestones.  And as the milestones are met and the tree grows, we are increasingly confident about where we are going and our ability to get there.

"We are not misguided about the extent of the challenge.  Konga has been winning these battles and achieving significant milestones despite them", he concluded.

Alex Kamara joined Konga after 6 years in the Telecoms Industry in Africa.  During this period he worked with Millicom International Cellular and served various roles at the company including COO Ghana, CEO Rwanda and Head of Regulatory Affairs for Africa.

10 comments:

  1. I agree with you Mr. Kamara. Konga is really my favourite e-commerce service so far. I'm not surprise with the firm success so far. Thanks BrandArena - I love your tweets

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  2. I'm impressed with the way Konga and Jumia are competing in the online shopping market in Nigeria. Buyology and others are not doing bad either..

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  3. Got linked from your tweet this morning. I like their recently upgraded mobile version. Nice one. @anonymous - I like the competition too.. Its getting interesting

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  4. Online shopping risk is truly reducing

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  5. This Konga.com boss really convince me to me to believe in e-Nigeria ;-))

    FOLAKE

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  6. Mayokun Akinwunmi17 November 2013 at 08:03

    I heard they won 2 awards @ Marketing World Awards too. They are really going places

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  7. @Mayokun - I think you need to watch the price difference of konga with Jumia.

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  8. I think they still need to improve more though. We still have some major cities in Nigeria they should explore. Here in Abuja we are not really seeing their presence unlike when I was in Lagos. If they can maintain this standard, they will be taking the centre stage in Nigera's e-commerce

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  9. Well, I think he is talking about future plans. For Konga to be number one in Africa is gonna really take some years

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  10. Konga is part of of our story as Africans and I'm happy we finally have an online-shopping platform that one can reply on in Nigeria.

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