BrandArena: British Airways Celebrates A380 to Hong Kong with Star-Studded ‘Gig on a Wing’

Saturday, 26 October 2013

British Airways Celebrates A380 to Hong Kong with Star-Studded ‘Gig on a Wing’

British Airways celebrates A380 launch to Hong Kong
with a specially created runway for Alice Temperley collection
The best of British music, fashion, design and cuisine came together in Hong Kong for one night only, to celebrate British Airways launching its brand new A380 on the Hong Kong to London route.  The exclusive event, billed as a ‘Gig on a Wing’ showcased the very best  of  British,  to  an  audience  that included Keith Williams, British Airways’  Chief  Executive  and  special  guests from Hong Kong’s aviation, travel, business, entertainment and hospitality industry.

Held  inside  Hong  Kong  International  Airport’s  China Aircraft Services Limited Hangar, British Airways’ state of the art A380 super-jumbo was the star  of  the  show  and  it formed the centrepiece for the invitation only event.

Keith Williams, British Airways’ chief executive, said:  “Today marks another milestone in our long and proud tradition of connecting Hong Kong and London – two truly global hubs. For over three quarters of a century, this city has been an important part of British Airways’ worldwide network, so we are extremely delighted to be operating the state-of-the-art A380 onthe route, and to also be the first to fly it non-stop between Hong Kong and Europe.”

British Airways’  ‘Gig on a Wing’ event launched with a glamorous fashion show by acclaimed British designer Alice Temperley MBE. Fresh from showing at last month’s London Fashion Week, Alice treated guests to her Spring/Summer 2014 collection from the award winning Temperley London collection.

No comments:

Post a comment