BrandArena: Ama @ 1O: NB PLC Restates Commitment To Nigerian Economy

Thursday, 31 October 2013

Ama @ 1O: NB PLC Restates Commitment To Nigerian Economy

Foremost brewing giant, Nigerian Breweries Plc has restated its commitment and confidence in the Nigerian economy. Mr. Kufre Ekanem, Corporate Affairs Adviser of the company restated the commitment at the tenth anniversary of the fully automated state-of-the art Ama Greenfield Brewery fitted with cutting edge technology in Enugu, Enugu State.

The occasion also availed the company the opportunity to showcase the facility to journalists with one remarkable feature being its impeccable condition even after ten years of operation. 

The Journalists were taken through the different production processes at the state of the art brewery. The 30MHL capacity Brewery which cost a whopping 220 million Euros (N30 billion) to build in 2003 has also created employment for over 1,000 workers, both full time employees, contractors and outsourced.

Ekanem said: “At a time like the 10th Anniversary of Ama Breweries, it is critical that we pull our friends together for two reasons. First, that 10 years after commissioning, the Ama brewery is still top-notch because of it is world-Class facility.Also, the quality of staff there can match their contemporaries from any part of the world. The heritage of forthrightness and forward thinking is a tradition with Nigerian Breweries. This is why we have decided to celebrate the milestone with our media partners and friends.”

Speaking during the media facility tour, John Richardson, Brewery Manager informed the Journalists that the milestone is a direct result of Nigerian Breweries Plc’s relentless effort to consolidate its leadership position in the beer market.  “For Ama Brewery, the past 10 years in the Nigerian market has been a success story. The decision to establish the facility here in Enugu was a very good business decision because it has resulted in 10 years of very strong business and community relationships. This success story is made possible by Heineken and the indigenous communities here in Enugu”. 

Since education is one core area of its CSR portfolio, the company donated a fully equipped laboratory complex to University of Nigeria, Nsukka. It has also supported Udi Local Government by constructing a block of six classrooms each, libraries, tables and chairs for pupils and teachers, complete with conveniences for all classes to Awhum Community School, Awhum, Community Primary School, Ngwo Uno and Nsude Community School.

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