BrandArena: Pathcare, Cycology Promote “Know Your Number” Health Card

Wednesday, 24 July 2013

Pathcare, Cycology Promote “Know Your Number” Health Card

PathCare, the premier pathology services provider, in collaboration with the Cycology Cycling Club, has embarked on a health awareness drive to encourage people to be more health conscious through a special campaign tagged ‘KNOW YOUR NUMBERS’.

A 45 kilometre ‘KNOW YOUR NUMBERS’ awareness event proceeded by a health ride, was organized recently in Lagos by the partners. The ride took off from the Astro Turf, Ikoyi through the Third Mainland bridge to Oworonshoki , Yaba, Alagomeji, Adekunle and back through CMS. There was free health screening, a health talk and distribution of ‘KNOW YOUR NUMBERS’ health cards.

Martha Maha, Head of Client Services of PathCare explained that the campaign provides an exceptional opportunity for people to obtain credible health information from the experts. “We are using the campaign to encourage people all over Nigeria to collect this special ‘KNOW YOUR NUMBERS’ health card as it showcases all the essential health numbers everyone should know”, she said.

Frank Ozoma, Captain of the Cycology Cycling Club, on his part disclosed that the “Cycology was established to promote cycling as a lifestyle and create awareness about social issues. We are extremely concerned about health and fitness and we are happy to partner with PathCare on this laudable health initiative. But more important than listening is actually taking action. All Cycology members have been encouraged to participate and they have done so. People need to take action to prevent illness.”

PathCare has developed a special “Know your numbers” Health Cards for this campaign which is available free of charge at all PathCare Clinical Laboratories and other participating outlets across the nation. The card has a unique Blood Pressure Chart which enables individuals to understand the difference between normal, pre-hypertensive and hypertensive levels, which helps in the management of blood pressure. The card also captures important numbers on Blood Sugar and cholesterol among others.

The “KNOW YOUR NUMBERS” campaign was created by PathCare Laboratories, in association with a popular radio health program – Doctors-On-Air. Doctors-On-Air is aimed at ensuring everyone in the society is empowered and understands the risks involved in order to take responsibility for their health. This is based on the fact that studies show that Nigerians are prone to an increased risk of uncontrolled blood pressure and diabetes which in turn is responsible for the high rate of stroke, kidney disease and heart attacks that are prevalent in the Country today.

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