BrandArena: Lady Gaga New Album, ARTPOP, To Be 'Supported' With An App

Friday, 19 July 2013

Lady Gaga New Album, ARTPOP, To Be 'Supported' With An App

Mother Monster, Lady Gaga, has confirmed that her hugely anticipated album ARTPOP album will be accompanied by an app and be would released on November 11.

Photo: The announcement on the upcoming new album ARTPOP
The album/app can be pre-ordered from September 1, and is preceded by her single that is due out August 19.

On her Facebook page, Lady Gaga posted a statement about what we can expect from ARTPOP and the app itself, which promises to incorporate much more than just interactive videos:

‘Built by TechHAUS, the technological branch of HAUS OF GAGA, the app itself is a musical and visual engineering system that combines art, fashion, and technology with a new interactive worldwide community – 'the auras'. Altering the human experience with social media, we bring ARTculture into POP in a reverse Warholian expedition.’

As an icon herself, she has praised and celebrated those that she loves from the various creative spheres and intends on using this sense of obsession as driving force for ARTPOP. This isn’t the only this that the singer intends to do with her next revolution, for, along with Haus of Gaga, she wants, ‘to bring the music industry into a new age; an age where art drives pop, and the artist once again is in control of the ‘icon’.

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