BrandArena: Guinness International Champions Cup Announces Partnership With Emirates Airline

Wednesday, 31 July 2013

Guinness International Champions Cup Announces Partnership With Emirates Airline

Today, the Guinness International Champions Cup officially announced that Emirates will be a founding partner and the exclusive international airline of the 2013 Guinness International Champions Cup.

The inaugural world-class tournament will provide never before seen competition between 8 marquee clubs from around the world. Competition began July 27 with AC Milan defeating Valencia in Valencia, Spain and continues in 7 additional cities across the U.S. including Glendale, Ariz.; San Francisco, Calif.; Indianapolis, Ind.; Los Angeles, Calif.; East Rutherford, N.J., and Miami, Florida.  

The tournament will feature Real Madrid, Chelsea, A.C. Milan, Juventus, Inter Milan, Valencia, Everton and the LA Galaxy. The first ever Guinness International Champions Cup will be awarded following the championship match on August 7 at Sun Life Stadium in Miami, Fla.

The Guinness International Champions Cup, organized by Relevent Sports, a division of RSE Ventures, and broadcast by FOX and Fox Sports combines the competitiveness and prestige of European club soccer with the growing passion for the sport in the United States. Emirates’ involvement in the 2013 Guinness International Champions Cup is a strong addition to their continued promotion of international soccer, highlighted by Emirates’ sponsorship of participating tournament teams, A.C. Milan and Real Madrid.

“We are thrilled to welcome Emirates as an inaugural partner for the first Guinness International Champions Cup,” said Charlie Stillitano, CEO of Relevent Sports. “The teams and sponsors are world- class and we are excited to offer fans the opportunity to see a champion crowned.”

1 comment:

  1. A great competition.. Who will win this cup?