BrandArena: Excitement as Star League Winners Receive iPads In Enugu

Friday 12 July 2013

Excitement as Star League Winners Receive iPads In Enugu

Sequel to the successful completion of the Star League – Text & Play campaign, premium lager beer brand, Star has redeemed the brand promise it made on April 2, 2013 by personally delivering prizes to winners in their homes and offices in the coal city of Enugu.

Peter Oyiniachunomo Obayin, a retired Manager of Union bank received his prize excitedly, at his No 8 Awolowo 1 Uwani, Enugu North home while Chukwunonso Odiari had his iPads presented to him at his workplace, Nike Lake resort hotel, Abakpa Enugu.

The other winners, Chinedu Ogbue, Ada Igwe (NYSC member), Ubala Nwabueze, Agbo Ugochukwu Athanasius, Maduka Madueze, Nnabike Jablin, Segeus Alaimalu and Uche Aliamanu received their prizes at a special prize presentation event that took place at the Nnamdi Azikiwe Stadium in the presence of family members and friends.

Speaking at the prize presentation event, Star Brand Manager, Omotunde Adenusi said the brand is redeeming the promise it made to consumers at the commencement of the league.  “We are constantly looking out for revolutionary and creative ways to excite, engage and reward our consumers. It gladdens my heart that people have come to love it.  We believe that there is no limit to what one can achieve”.

What made the promo more exciting is that consumers had the rare opportunity to view their position by the points accumulated on a specially designed League table per State of entry on the Star website. At the end of the Offer Period, participants with the highest points from each “State League” were rewarded as follows: For each of the 36 States and Abuja: Top 15 winners got iPads with customized sleeves; Next 550 winners got Premium head phones while next 1000 winners got Exclusive Star DVDs.

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