BrandArena: Star Rewards Thousands of Consumers as League Ends

Thursday, 13 June 2013

Star Rewards Thousands of Consumers as League Ends

In what is arguably one of the most creative consumer engagement platforms and reward schemes by any brand in Nigeria, Star Lager beer, the leading lager brand in the country has commenced the reward of 32, 179 lucky consumers with customized Ipads, DVDs and headphones. The lucky winners emerged from the just concluded unique and exciting Star League ‘Text and Play’ activation.

The gift items will be personally delivered free of charge to the doorsteps of all winners across the country.

During the course of the unique activation, the brand on four different occasions, doled out N500 recharge cards each to over 7, 000 participants to appreciate consumers for their participation and to show the caring nature of the brand.

The brand went further to invite some of the league leaders across different states to exclusive gigs with international singing superstar, Tuface and other A-list music artistes. The strictly by invitation exclusive party took place in Lagos, Abuja, Benin, Enugu and Port-Harcourt. The league leaders were able to have a close interaction with Tuface and friends, a privilege made possible by Star lager beer which drew accolades from the consumers’.

While it lasted between April 2 - May 31,the Star League ‘Text and Play’ served as a platform for thousands of consumers across the 36 states of the federation including Abuja - the Federal Capital territory.

On this unique activation, Mr. Omotunde Adenusi, Brand Manager, STAR stated that “Star Lager Beer, the No.1 beer in the country has continued to keep its consumers actively engaged all year round through its exciting consumer engagement platforms that cut through music, football and exciting promotions and reward programmes”. 

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