BrandArena: Quote Of The Week

Wednesday 15 May 2013

Quote Of The Week

'In the 'intangible revolution', the brand is not a finished work that is sent out to the world. The role of brand manager is more akin to that of a performance artist whose work can only exist and have any real worth for as long as it has the involvement of a willing audience of people who don't consume it, but instead participate in it.' - Ian Kirk, Senior Strategist, The Lab

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