BrandArena: Incorporates P&G Products In Online Retail Store

Thursday 16 May 2013 Incorporates P&G Products In Online Retail Store, Nigeria’s foremost online retailer is partnering with leading consumer goods company - Procter & Gamble Nigeria. This partnership is aimed at making P&G’s products easily accessible to consumers on’s very convenient online retail platform.

Dr. Olumide Olusanya, Chief Execution Officer for, in a statement disclosed that the partnership was a natural fit as online retailing is set to play a critical role in the future of the FMCG industry in Nigeria. This is due to the ease with which consumers can procure their essential FMCG products through platforms such as

Dr. Olusanya went on further to say, “Online retailing, as deployed by, allows for delivering of better value to end-users; for example, convenience, low pricing, shorter time lag between when a product is needed and when it can be utilized, personalized service, as well as wider selection under one roof.”

P&G’s Specialty Channels Leader, Miss Chioma Ede in a formal disclosure mentioned that, “Recent findings indicate a growing presence of Nigerians online, with more and more Nigerians doing their shopping online. Hence, P&G’s partnership with is a strategic alliance to enable convenience and the delivery of more value to P&G’s cherished customers with’s rapidly growing platform of online retailing”. is Nigeria's leading online supermarket dedicated to delivering direct to the doorsteps of her clients on a same-day basis and at very affordable prices, a wide variety of high quality brands of groceries, beauty & personal care, household essential items and appliances.

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