sitemaps.org/schemas/sitemap/0.9/sitemap.xsd BrandArena: Manchester United Signs Multi-million Dollars Sponsorship Deal With Aon

Wednesday, 10 April 2013

Manchester United Signs Multi-million Dollars Sponsorship Deal With Aon

Manchester United has signed an eight-year deal worth nearly $240m with Aon to sponsor the club’s training ground and training kit as the US insurance broker hopes to secure a place in the hearts of the football club’s huge Asian fan base.

In an attempt to retain links with the club and its growing fan-base across Asia, its training ground at Carrington will be renamed the Aon Training Complex and Aon replaces DHL as the club’s training kit sponsor.

Phil Clement, global chief marketing and communications officer at Aon, said: “The first phase of our relationship brought Aon an explosion in brand awareness. This phase of our partnership is a more holistic approach where we can use our expertise and create a global dialogue and knowledge share around the fields of talent, healthcare, risk, retirement, and data and analytics to help deliver great performance and great results.”

The company will also become presenting partner for all Manchester United pre-season tours over the coming eight seasons, including trips this year to Bangkok, Sydney, Yokohama, Osaka and Hong Kong.

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