BrandArena: Google To Buy Whatsapp for $1bn?

Wednesday, 10 April 2013

Google To Buy Whatsapp for $1bn?

If report from Digital Trends is anything to go by, then Google is reportedly negotiating to acquire chat application, Whatsapp for $1bn. WhatsApp Messenger is a proprietary, cross-platform instant messaging application for smartphones. In addition to text messaging, users can send each other images, video, and audio media messages.

WhatsApp has a proven monetization scheme. Its yearly but nominal $0.99 subscription fee keeps the service ad-free. Behind the scenes however, WhatsApp also generates revenue through profitable partnerships with international telecommunications companies. For instance, it just signed an agreement with Airtel in Nigeria to provide Whatsapp for N100 per month.

WhatsApp is consistently the number one paid app in more than 100 countries with an enviable user base size spread throughout more than 100 countries and 750 mobile networks. To give you an idea about WhatsApp’s scale, on New Years Eve 2012 alone WhatsApp saw a record 18 billion messages processed in a day.

Market observers believe if the deal is real, then Google is in to make more profit.


  1. Hmmmmm! Google will monitize whatsapp if they entually buy it.

  2. Its just a rumour. Whatsapp shall not be sold