BrandArena: Another Car Winner Emerges in Loya Milk ‘It’s What’s Inside That Matters’ Promo

Friday 19 April 2013

Another Car Winner Emerges in Loya Milk ‘It’s What’s Inside That Matters’ Promo

Chief Keith Richards, MD/CEO, Promasidor Nigeria Limited; Tochukwu Oranu, winner of the star prize and Don Jazzy, Loya Milk Brand Ambassador during the presentation of star prize in the Loya Milk It’s What’s Inside that Matters promo in Lagos recently.
Promasidor Nigeria Limited, makers of Loya Milk, has rewarded another winner with a brand new Hyundai i10AT car in the on-going Loya Milk ‘It’s What’s Inside That Matters’ promo. The promo was launched in February and will end on May 31, 2003.

Chief Keith Richards, Managing Director and Chief Executive Officer of the company made the presentation to Mr. Tochukwu Oranu, a 29 year-old businessman at the company’s head office in Lagos recently.

In an interview with our correspondent, Mr Oranu said “I feel so happy. I never thought I would win because I do not believe in things like this. I have never participated in any promo because I do not believe in it but with this I am very excited I won. I bought the milk at Onitsha for my mom because she said she likes its taste. At first, I didn’t want take it at first but the shop attendant pressured me to take the milk and jokingly said that I may win from it, just truly I won a car from the milk.”

Earlier, in his address of welcome, Chief Richards said that Promasidor is a company that lives up to its promises and will continue to reward its loyal consumers.

His words, “It is with great pleasure that I formally welcome you all to the presentation of a brand new car to one of our lucky consumers who from now will never have to take public transport again. This is about Promasidor keeping our promise of fulfilling what we say we will do, we will do. Not just because we have regulators but because we touching the lives of our consumers. All over Nigeria people are talking about the promo and when someone in their region will win the car since they have gone to redeem their cash prizes in various branches of Zenith Bank.”

Also speaking, Mr. Onubogu stated that, “We are here to reward our loyal Loya consumers and to show that as a company we do want we say we will do. We are here to show the world again in thee presence of our regulatory bodies that our commitment to give out cash and car prizes is real. We make commitment and we keep them that’s why we have been in business for over 20 years. Apart from the fact that we do what we say we will do, we also want to remind people that we live to our promises. We have given out one car in March, we are giving out another today and also we will give out another in Aba.”

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