sitemaps.org/schemas/sitemap/0.9/sitemap.xsd BrandArena: Symantec Announces New Strategy

Monday, 18 February 2013

Symantec Announces New Strategy

In order to continue delivering value to customers in the future, Symantec Corp. has announced a new strategy that will streamline and simplifythe company so it can deliver significantly improved performance for customers and partners.

“Symantec’s strategy is clear: We want to enable people, businesses and countries to focus their energies and time on achieving their aspirations, instead of being consumed with how to keep their digital lives safe and protected,” said Steve Bennett, Symantec president and chief executive officer. “This is a story about more focus and better execution by Symantec to make things better and easier for our customers and partners.Our path is straightforward: Offer better products and services tailor made for customers, and make it easier for them to research, shop, buy,use, and get the help and support they need.
Symantec’s goal is to continue to improve its existing products and services, and at the same time develop new, innovative products and services that solve important unmet or underserved needs. Over time customers will have more and better choices that will continue to meet their evolving needs and deliver better value. Symantec is focusing on 10key areas that combine existing products and services into new, innovative and comprehensive solutions that meet multiple customer needs with integrated and higher value offerings. The overall development process is estimated to take six to 24 months depending on the specific offering.

These future offerings are intended to align with meeting three key customer needs:  Making it simple to be productive and protected at home and work; keeping businesses safe and compliant; and keeping business information and applications up and running.As such, Symantec is focusing on and considering the development of offerings in the following core areas:  Mobile Workforce Productivity, Norton Protection, Norton Cloud, Information Security Services, Identity/Content-Aware Security Gateway, Data Center Security, Business Continuity, Integrated Backup, Cloud-Based Information Management, and Object Storage Platform.

“Customers will still be able to pick and choose the solutions they want to use, but from a broader menu of innovative products with higher value,” Bennett said.

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