sitemaps.org/schemas/sitemap/0.9/sitemap.xsd BrandArena: Pepsi, Delta Air Lines, Hyundai to Sponsor 55th Grammy Awards

Monday, 21 January 2013

Pepsi, Delta Air Lines, Hyundai to Sponsor 55th Grammy Awards

The Recording Academy has announced its official sponsors for this year's 55th Annual GRAMMY Awards.  Delta Air Lines, Dial Global Radio Network, Harman, Hilton Hotels & Resorts, Hitlab, Hyundai, MasterCard, PEOPLE, Pepsi, and Procter & Gamble (COVERGIRL, Olay and Herbal Essences) are all supporters of this year's GRAMMY Awards and GRAMMY Week events.


Now in its second year as the "official vehicle partner" of the GRAMMY Awards, Hyundai will showcase its innovative vehicles on the red carpet, at the official GRAMMY Celebration after-party, and at GRAMMY week events.

Pepsi returns for a second year as the "official beverage sponsor" of the GRAMMY Awards and will bring a unique and exciting experience to music fans everywhere. More details will be announced in the coming weeks.

 "The GRAMMYs continually strive to push the envelope from a marketing standpoint," said Evan Greene, Chief Marketing Officer of The Recording Academy. "We are very fortunate to have so many truly remarkable partners that share our passion for creativity and innovation."

In 2013, Delta flights will again spotlight in-flight GRAMMY programming consisting of a dedicated GRAMMY radio channel featuring GRAMMY winners and nominees from a variety of genres. In March, Delta will also begin featuring the 2013 GRAMMY Nominees album on its flights.
 
Returning for a second year, Procter & Gamble is the "official beauty sponsor," highlighting COVERGIRL, Olay and Herbal Essences. This partnership brings the "glam" to GRAMMY sponsorships with large social, digital and content initiatives. This year, P&G will go "Behind the Beauty" for a peek under the veil at the work and creativity that goes into GRAMMY red-carpet glamour, featuring the journey of GRAMMY artists, insiders and beauty experts.

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