BrandArena: Emirates and ATP Announce Global Partnership

Monday, 7 January 2013

Emirates and ATP Announce Global Partnership

In a bid to extend its presence in sports marketplace, Emirates has agreed a new global partnership with the Association of Tennis Professionals (ATP), the top global professional men’s tennis tour.

In a five-year deal, Emirates becomes an Official Platinum Partner of the ATP World Tour, as well as the season-ending Barclays ATP World Tour Finals, through 2017. Benefiting from global promotional rights together with an on-site presence at tournaments throughout the season, the partnership will enable Emirates to engage with viewers across a number of different mainstream and digital platforms.

With a heavy focus on activation around the ATP Rankings, Emirates will also become the presenting sponsor of the ATP World Tour No. 1 trophy ceremonies and the ATP Newcomer of the Year award, presented annually at the Barclays ATP World Tour Finals.

In addition to global marketing campaign, the Airline will be integrated into programming on and ATP World Tour Uncovered presented by Rio, the Tour’s weekly magazine-style television show broadcast in more than 150 countries worldwide.


  1. Sports sponsorship is really becoming the next big thing for companies to key in across the world. After partnership Arsenal and AC Millan, Emirates really doing great

  2. Yes. Emirates is really making a nice deal here

  3. A great development for sports