BrandArena: MTN Upgrades Play portal

Thursday 20 December 2012

MTN Upgrades Play portal

MTN has launched its revamped content portal, MTN Play (, in line with its commitment to enhance users’ experience and its delivery of digital products and services.

First introduced in 2009, the upgraded portal caters for a range of mobile handsets and operating systems, from very basic models to today’s most advanced smartphones and tablets.

The new-look MTN Play is much more than a digital portal for music, says Christian De Faria, MTN Group Chief Commercial Officer. Key improvements include better usability, a fresher and more appealing look, easier site navigation, better content categorisation, end user customisation and flexible payment options.

De Faria says the recent success of the MTN branded Opera Mini browser, along with customer insights, points to an MTN footprint that’s poised for exponential growth in data usage. “This has necessitated MTN’s renewed focus on MTN Play as a key product.”

De Faria says the upgrading of MTN Play is in keeping with MTN’s affirmation that a strong focus on digitisation will usher in a new world order for emerging markets, where access to education, financial services and entertainment content is merely at a click of button.

The revamped MTN Play portal is now live in Rwanda, Uganda, Ghana and Zambia, with other MTN markets to follow.

1 comment:

  1. Hmm. I'm impressed with this new portal