BrandArena: M&C Saatchi poaches TBWA’s De Kock for Africa

Wednesday 5 December 2012

M&C Saatchi poaches TBWA’s De Kock for Africa

M&C Saatchi has appointed Rick de Kock to lead its charge into Africa. He will join in January after six years at TBWA\Africa, where he was director of African operations.

“Having spent time in more than 20 African countries, I am an Afro-optimist who believes that Africa’s time arrived a while ago and that it has just taken the world a while to wake up to the fact,” says de Kock.

Mike Abel, chief executive partner at M&CSaatchi Abel, says: “We believe Rick is an exceptional person to lead our foray into Africa. He is immensely experienced in the region and has a highly successful track record.”

De Kock says of African business prospects: “We are experiencing the third wave of investment in Africa as more and more global FMCG companies enter the market to engage with the 1bn people that live here. What excites me even more than that is the growing role of regional brands in West and East Africa and the opportunities that these brands offer to us as communication specialists.

“The rise of the African middle class combined with their growing spending power, the role of technology in connecting the people of Africa like never before and the downturn in the traditional markets of Europe and America mean that Africa is at the centre of a perfect storm of investment. Global brands clearly see the African opportunity. They need communication partners who understand the continent and its people.”



  1. Africa really developing. I think by 2020 we should be able to be one of the biggest industry in the world with the rate of advertising growth in our continent

  2. the ad industry in africa is really improving and i hope we can keep the pace