BrandArena: Facebook to introduce TV-like commercials on News Feed in 2013

Thursday 20 December 2012

Facebook to introduce TV-like commercials on News Feed in 2013

Social media giant, Facebook is set to introduce a new advertising feature in the form of TV-like commercials on the News Feed section of its social networking site, next year, as the company looks to reap profits from advertising.
Facebook is in talks with big advertising agencies, and if all goes well the advertisers will have their adverts played up to three times a day to the site’s users. It is also working on a way to ensure that the video ads stand out on the mobile apps as well, though it is unclear how exactly the company will accomplish this.

While specific features are still being discussed within company walls, industry executives who have been briefed on the company’s plans say these video ads will give advertisers the chance to target video ads to Facebook users via their news feeds, on the desktop version of the site first, then on mobile apps as well.

“All of the executives interviewed view the new video ad product as a blatant attempt on Facebook’s part to wrest big ad dollars from TV budgets,” writes Jason Del Rey at AdAge.

The videos will be capped at 15 seconds in length, with the company still debating whether the ads will play automatically or not.

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