BrandArena: Diamond Bank Launches Mobile Banking Truck

Tuesday 4 December 2012

Diamond Bank Launches Mobile Banking Truck

In a quest to take banking services to the door step of its existing and potential customers, Diamond Bank Plc, one of the leading commercial banks in Nigeria has launched a mobile banking truck in the country .
Dr. Alex Otti, GMD/CEO, Uzoma Dozie, Executive Director, Corporate  Banking and Lagos/West Businesses, Mrs. Nkechi  Nwosu, Legal Adviser and Company Secretary and Abdulrahman Yinusa, Executive Director/CFO, all of Diamond Bank Plc during the launching of the bank’s Mobile Banking Truck (Diamond-in-motion) in Lagos on Monday.
The new service, tagged Diamond–in–Motion, was launched yesterday at its corporate headquarters in Lagos by the Group Managing Director/CEO, Dr. Alex Otti. With the service, customers can open new accounts, pay bills, save money, use ATM as well as make cash/cheque deposits and withdrawals.  Dr. Otti describes the mobile truck as “a full-fledged bank in motion”.

Mr. Olumide Akindele, Head Proposition and Liabilities of Diamond Bank said Diamond–in–Motion is part of the bank’s strategy to take banking to the customers, adding that it will afford them the convenience and opportunity to do transactions with ease. He said the bank planned to acquire about 250 additional units of the truck for nationwide rollout as part of strategy to serve the unbanked population

The bank had recently launched a new logo with multiple colours of red, green, blue and orange encrypted on the diamond logo different from the ash coloured logo used before, to make it more visible and brighter.

Dr. Alex Otti, Group Managing Director and Chief Executive Officer had noted then, “What we have done with our corporate identity is to refresh elements of our brand look and feel to identify with our growing customer base and usher in a period of renewed focus and commitment to our business.”

He said, “Our colours reflect the bright optimistic colours of the Diamond spectrum using green as a base colour with complimentary colours of red, orange and blue. For us, the green symbolizes growth, red stands for vibrancy, orange illustrates ‘passion’ of our people and the blue symbolizes our commitment to innovation in our products and services.”


  1. Diamond bank is really busy with re-branding. I think they truly needed it... lol

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