BrandArena: MEF partners Vodacom to launch African Office

Wednesday, 14 November 2012

MEF partners Vodacom to launch African Office

MEF, the global community for mobile content and commerce, has launched a dedicated regional office in association with Vodacom to help promote African mobile growth and showcase innovation. .

Headquartered in Johannesburg, the MEF Africa Office will serve as a hub for the trade association’s growing African membership. A MEF member steering committee from across the African mobile ecosystem has already been constituted to drive the regional agenda.

Rimma Perelmuter, MEF Executive Director said: “With such diverse innovation originating in the African continent, it is clear that Africa offers the mobile industry a strategic opportunity to learn and do business. There is already strong MEF membership in the region and as an organisation, MEF brings with it over a decade of heritage as a truly global trade body which has established vibrant local chapters in some of the most diverse and challenging markets in the world.

According to Prins Mhlanga, Managing Executive of Vodacom Digital Media, "MEF has a lot to offer to the telecommunications industry and consumers who stand to benefit from the innovations that will emanate from its initiatives and analytics. Its expertise in commissioning and producing unique reports in the international mobile arena is invaluable and its ability to bring together industry leaders to collectively progress opportunities will benefit the local and African market. We’re pleased to be associated with MEF’s initiative.”

With a mandate to help drive mobile growth and innovation at both a continental and country level MEF Africa will advance regional market initiatives aimed at boosting consumer trust and promoting monetisation as well as providing business development and dedicated analytics across the Africa region.


  1. Good development for Africa.

  2. more of this is what africa need at the moment still far from becoming a developed nation with the rate of poverty and unemployment challenges.