BrandArena: Guinness 'Fly With The Eagles' Media Launch

Wednesday 28 November 2012

Guinness 'Fly With The Eagles' Media Launch

Guinness Stout has once again showed its love for football in Nigeria by throwing its weight behind the Super Eagles ahead of African Cup of Nations (AFCON) in South Africa, by launching a new campaign tagged ‘Fly with the Eagles’ at an event held recently at Eko Hotels and Suites, Lagos.
Some Super Eagles' Ex-players at the 'Fly With The Eagles' Campaign  Media Launch
The campaign comprises the national consumer promotion, the campaign theme song, Guinness Fan Parks and an exciting engagement platform that will enhance deeper participation of consumers and fans.

The event had in attendance some football icons like J.J. Okocha, Kanu Nwakwo, Taribo West, Victor Ikpeba, Segun Odegbami, Stephen Amokachi, NFF vice president, Mike Umeh, Lagos State Commissioner for Sports, Enitan Oshodi and loads of other football lovers stormed the venue to join Guinness FES in building up support for the Eagles.

According to the Managing Director of Guinness Nigeria Plc, Mr. Seni Adetu, the company is keeping faith with the Super Eagles  and have decided to show the football-loving brand's support for the football team as they prepare for the  biggest football event in the continent which will keep off January,2013.

Austin Ufomba, Marketing and Innovation Director, also said that “Consumers can enter into the promo by buying Guinness Stout; open the crown corks and text the code under the crown to 1759".

The company stated that weekly draw winners will be announced all through the December 1, 2012 to January 31, 2012, campaign period. Asides grand prize, cash prizes are also up for grabs, with four consumers carting away cash prizes of N100,000.00 daily throughout the duration of the campaign, among other fantastic prizes.

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