BrandArena: Accolades As Amstel Malta/ Williams Sisters Tour Ends in Grand Style

Friday, 9 November 2012

Accolades As Amstel Malta/ Williams Sisters Tour Ends in Grand Style

The recent Amstel Malta sponsored tour of world acclaimed tennis superstars Serena and Venus Williams, to Lagos, Nigeria, came to a much anticipated climax last week when the two sisters squared off in an exhibition match at the Lagos Lawn Tennis Club, Onikan.
Senera and Venus Williams during an interview
The two sisters, who have a combined total of 22 grand slam titles, gave spectators an entertaining display on why they are world tennis champions. The exciting match up ended in favour of Venus Williams who defeated Serena in two straight sets 6-4, 7-5.

The four-day tour of the Williams sisters, in company of their mother, Mrs. Oracene Price tagged “Breaking The Mould” in consonance with the Amstel Malta brand, is aimed at mentoring and supporting youths, especially young adults with their stories that they can be the best they can be.

As part of activities for the historic visit, a tennis clinic was staged at the Ikoyi Club 1938 where young players were trained by the sisters on the fundamentals of the game. One of the highlights at the clinic was the performance of a young player who battled with Venus as she lost no serve to Venus William, proving herself as being the best that she can be amongst her age grade.

The sisters’ first call of activities after arrival was to pay a courtesy visit to the Executive Governor of Lagos State, Mr. Babatunde Fashola who described their visit as an inspiration to many young athletes in Nigeria. He commended the Williams Sisters for their achievements in the world of sports and other humanitarian endeavours, saying that they have inspired many people around the world through their commitment to their careers.

“Really you have been an inspiration to many people for different things that you represent, not only in the world of sport but also the charity work you are doing and the image that you have created in inspiring many young ones”. Fashola said.

This was followed with a press conference as they shared their reasons for being in the country. The Marketing Director of Nigerian Breweries; Walter Drenth appreciated the sisters’ visit with a gift and described the sponsorship and partnership as an opportunity to emphasize the brand’s commitment to consumers for them to “being the best you can be” at all times.


  1. Hope to see them again. seeing them at the Ikoyi Club will linger on in mind for a long time.

  2. Thanks for coming ladies. wish to see you some other time in naija