BrandArena: Join the James Bond & Heineken Team and “Crack the Case”

Thursday 4 October 2012

Join the James Bond & Heineken Team and “Crack the Case”

It is an undeniable experience as I tried to crack the case alongside James Bond crew in the Heineken “Crack the Case” online game. I was a secret agent cast listed as a ‘wanted person’. Berenice Marlohe, the new Bond girl takes me through a virtual journey on how to discover the hidden case and crack it open by punching in some digits.

The journey doesn’t end there as I have to fight the villains and get the case to safety. On the successful completion of the game, I get to choose three friends on Facebook to join me to the movie premiere. It is an interesting game and Heineken’s way of engaging its consumers with the new James Bond movie.

Heineken the World’s most valuable international premium beer from the stables of Nigerian Breweries is partnering with James Bond’s latest movie “Skyfall” to be launched in November 2012. The movie will be premiered across various cinemas in Nigeria come November 2nd.  Heineken has developed a strong and successful relationship with James Bond movies over the years spanning global partnerships with ‘Tomorrow Never Dies’, ‘The World is Not Enough’, ‘Die Another Day’, ‘Casino Royale’ and ‘Quantum of Solace’ and now “Skyfall.

The movie is starring Daniel Craig as the James bond man and the beautiful French newcomer Berenice Marlohe as the Bond girl.

Heineken launched a 60 second TVC on the 26th of September across various Television stations in Nigeria to introduce the campaign. In addition to this and also in anticipation for more to come, Heineken is partnering with major retail chains like Shoprite, Game, Mega Plaza, Park n Shop to run a 6 week promotion where every consumer will get a limited edition branded gift with every purchase of Heineken.

James Bond is the iconic British spy, introduced in Ian Fleming’s novels and made famous in 23 James Bond movies. Starting with ‘Dr. No’ in 1962 and continuing with the expected release of the new James Bond movie, ‘Skyfall’ in November 2012, James Bond movies represent the most successful film franchise in history. The first James Bond actor was Sean Connery  and Daniel Craig is the current James Bond.

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