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Wednesday, 31 October 2012

Always Supports Williams Sisters to empower women, young girls

Always, a feminine hygiene brand from the stable of Procter & Gamble Nigeria, is supporting the visiting Williams Sisters to empower women and young girls to believe in themselves in a bid to achieve their full potential in life.
source: www.nairaland.com
The Williams sisters: Venus and Serena are international tennis stars who arrived Lagos yesterday as part of the African ‘Breaking the Mould’ tour; a programme that aims to empower women and young girls to believe in themselves and achieve their full potential. Serena and Venus Williams embody the meaning of “Mould Breakers” as the story of their lives exemplifies how determination, passion, hard work and self-belief can turn dreams into reality.

On 1 November 2012, the duo will partner Always for a joint girls empowerment event at the Government Secondary School in Osborne, Ikoyi.

“We are proud to welcome Venus and Serena in Lagos. They are powerful role models for all girls and women who know what it takes to achieve their dreams. I have no doubt that each girl who meets Venus and Serena will come out feeling unstoppable” says Temitope Iluyemi, P&G Communications Leader.

“Always’ strong brand awareness and established social media footprint [http://www.facebook.com/alwaysnigeria] will help to globally drive awareness for ‘Breaking The Mould’ and the message of girls’ empowerment”, she add.

Their visit will also help raise awareness of the Always School Care Programme that has helped empower millions of girls in Nigeria and across the globe by educating them on proper feminine hygiene and puberty over the last 12 years. Last year alone, the programme positively impacted 1.5 million girls across Africa.

The superstar sisters will be in the country between Tuesday 30 October to Friday 2 November 2012 during which they will be involved in talk sessions to motivate and inspire women. The pair will wrap up their visit with an exhibition match against each other.

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