BrandArena: Yellow Brick Road appoints new Creative Director

Thursday 27 September 2012

Yellow Brick Road appoints new Creative Director

The recently re-branded advertising agency, Yellow Brick Road, has appointed Mr Temitayo Adereti popularly known as “Tiny” as its creative director.

The agency formerly known as ZK Advertising has made the announcement as part of its reorganisation strategy, since it rebranded at the beginning of the year.

The position was formerly held by Nnenna Onyewuchi who will now focus on her core skill as head of strategy. “It has been a long and meticulous search to find someone befitting of the role,” says Kaliko Olowole, Managing Director of Yellow Brick Road.

“Not only were we looking for someone with the right credentials who could drive home what we stand for as a creative agency, it was also important that we found somebody who personifies the culture of the Agency. We are happy to announce that after much deliberation, we are convinced that Tiny is the man who deserves the keys to our trophy cabinet.”

Tiny began his creative career at SO&U Saatchi and was until joining Yellow Brick Road, Deputy Creative Director at TBWA. His illustrious career in advertising has seen him work on some of the nation’s biggest brands such as MTN, GTBank. Indomie and Stanbic IBTC.

Commenting on his new appointment, Tiny said, “Creativity is the simplest, cheapest and most effective way for companies to remain relevant in these trying times of information clutter and unstable economies. The future belongs to any company brave enough to embrace the principles of doing things differently by choosing solutions that are ideas-driven with high impact. At Yellow Brick Road, we are dedicated to helping such a company not only grow financially, but also grow in the hearts of its consumers.”

Yellow Brick Road is a communications solutions agency. The company started operations in Nigeria as ZK Advertising in 2006, and rebranded to Yellow Briick Road at the beginning of the year.

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