BrandArena: Domino’s Pizza Set to Launch into Nigeria

Monday, 3 September 2012

Domino’s Pizza Set to Launch into Nigeria

(L-R) Human Resource and Training Manager, Eat n Go, Olusola Adeeko, Managing Director, Eric Andre and the Marketing Coordinator, Abdul Richard at the press briefing to announce the entrance of Domino's Pizza and Cold Stone Creamery into Nigerian market
At a time when Nigeria is seeking for foreign investors and the expansion of its economy to create more employment for her citizens, Domino's Pizza - world’s renowned leader in Pizza delivery is set to launch into the Nigerian market. The opening and running of the Domino’s Pizza brand will be championed in Nigeria by Eat’n’Go Ltd as local franchise partner

The company will commission the first outlet in Victoria Island, Lagos to give Nigerian consumers that pizza experience they have never had. The company has a precise development plan to open more outlets nationwide.

In a statement issued by the company, the Managing Director Eat’n’Go Ltd, Mr. Eric Andre, said that, Domino’s Pizza is a world recognized brand that has provided long lasting pizza experience to a whole lot of consumers around the World. Through its primarily locally-owned and operated franchised system, Domino's Pizza operates over 9,000 franchised and Company-owned stores in the United States and over 60 international markets.

During the second quarter of 2011, Domino's Pizza had global retail sales of over $1.6 billion, comprised of nearly $793 million domestically and over $810 million internationally. The company had global retail sales of over $6.2 billion in 2010, comprised of over $3.3 billion domestically and over $2.9 billion internationally”.

Mr. Andre added that, with all this fantastic records in providing consumers with the best of pizza production and delivery that is second to none, Eat’n’Go is proud to announce the arrival of Domino's Pizza in Nigeria.

Eat’n’Go is a restaurant group dedicated to bringing the best F&B brands to Africa. Our Domino's Pizza Nigeria store is opening soon and our team is in Miami at the moment exploring the international flavor and learning International quality with tasty delicious local flavor.

Eat’n’Go is keen to excite your taste buds and wet your appetite with diverse F&B brands. So far our growing family consists of Domino's Pizza and Cold Stone Creamery.

Eat’n’Go is a restaurant group on a mission to become the premier food operator in Africa. We bring Africans the best brands. The brand core values includes: putting people first, demanding for integrity, striving for customer loyalty, delivering with hustle and positive energy, winning by improving result every day.

Domino's Pizza's vision illustrates a company of exceptional people on a mission to be the best pizza delivery company in the world.


  1. Hmm... Naija no dey carry last. this is good... we dey wait for them ooooooo.

  2. tHIS Is good for 9JA. I just need their location when they get to Nigeria so I can go there with my chick. lol

  3. Great development truly.

  4. Great. Love their Pizza. Can't wait for the ice cream from Cold Stone