BrandArena: Cold Stone Creamery set to enter Nigerian market

Thursday 6 September 2012

Cold Stone Creamery set to enter Nigerian market

Cold Stone Creamery is strengthening its international presence by accomplishing the significant milestone of entering its 20th country with a franchise agreement to launch into the Nigerian market.
This agreement also allows for the continued development of Cold Stone Creamery, America’s most innovative ice cream concept within the African continent. Kahala, Cold Stone Creamery’s parent company, has signed a 10 year Master Franchise Agreement with Eat’n’Go a fast- rising group of restaurants to bring the “Ultimate Ice Cream Experience to Nigeria.
This top-notch Nigerian QSR player, which identified with great taste and experience, is set to commission the first two outlets of the global fast food brand in Victoria Island and Lekki, Lagos. There is also a precise development plan to open more outlets of the   brand nationwide.
“Cold Stone Creamery's ice cream is a custom-made work-of-art that reflects one’s personality with its endless choices and combinations made of super-premium ingredients that are always fresh and tasty,” said Managing Director, Eat‘n’Go Ltd.  Eric Andre, we only partner with the best, finest and most unique brands. We are delighted to start providing Nigerians with the ‘Ultimate Experience within the ice cream industry.”
He further disclosed that, Cold Stone Creamery will be the first national ice cream chain and the first ice cream concept to provide the unique customizable serving experience in Nigeria. This, combined with Eat n Go’s operational know-how, ability to secure premiere locations, drive traffic to their stores, as well as their successful reputation for quality and innovation, makes for a successful partnership.
“Since Nigeria is the trendsetter within Western Africa, finding a partner in this country was an undeniable next step to continue our growth within the continent,” said Dan Beem, Cold Stone Creamery’s International President. “Eat’n’Go is a subsidiary of an extremely well known company in Nigeria. The breadth of knowledge and experience they have in the market is second to none, which makes them the best and most perfect partner for Cold Stone Creamery in Nigeria.”
Cold Stone Creamery’s explosive international growth began in November 2005 when the company opened its first international store in Tokyo, Japan. Today, Cold Stone Creamery stores are operating in more than 380 international locations and in 20 different countries including China, South Korea, Canada, Denmark and the United Arab Emirates.

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