|First Edition of BrandiQ|
The magazine is a monthly publication with an interdisciplinary store house of marketing, knowledge that can be quite beneficial to market driven individuals who are keen at maximizing their potentials in the industry.
A look at the glossy packaging of BrandiQ reveals that this latest entrant into Nigeria’s burgeoning media landscape promises to represent a unique template of unparalleled journalistic masterpiece with a crop of broad-based cerebral writers and seasoned practitioners in the sphere of the integrated marketing communications, the magazine is poised to serve as the bastion of contemporary brand journalism, especially among higher institutions within the west African sub-region.
The Editor of BrandiQ, Mr. Usukuma Ntia, said that, a lot of efforts and activities had been invested before the emergence of this monthly compendium of invaluable brand issues. In his words , “Prior to the emergence of this publication, we undertook several surveys with a wide range of stakeholders to really identify and understand what it is that brand builders and consumers need, and how best to address those needs. It is one of the identified lacunas that a special pull-out in BrandiQ, Marcom Tutorial is poised to fill by providing mentoring experiences for about one million industry trainees in various universities and polytechnics within Nigeria and abroad”.
Explaining further, Mr. Ntia said that BrandiQ tutorial package will also avail students across English- speaking west Africa and fresh entry practitioners the opportunity to learn first hand from the masters of the principles, practices, and business of marketing communications. “This surely will complement and enhance their understanding of the world of communication. The overall goal, however, is to empower them right from school to become better graduates for the development of the industry”.
The Marketing Manager of the publication, Mr. Martin Ogumah, also shaded more light on other projects BrandiQ will handle. According to him the publication will also “organize seminars, workshops, forums and conferences facilitated by both Nigerian and foreign marketing communication scholars to add up to shepherding, mentoring and equipping the students with the required technical skills for professional and academic pursuits when they leave school, we will extend our involvement and coverage to interactive events and innovative initiatives to expand our readers sphere and experience”
In his own comments, Mr. Desmond Eke, MD of Synthesis Communications, where BrandiQ is a subsidiary, succinctly captures the essence of BrandiQ’s flagship, Marcomm Tutorials. This special pull-out, according to him “will be fashioned after the intellectual heritage of Harvard Business Review, with the reportorial typology of the Economist and the Content patterned after Ad Age, brandchannel, bizcommunity.com, Adweek etc.