sitemaps.org/schemas/sitemap/0.9/sitemap.xsd BrandArena: Microsoft Unveils a New Look

Friday, 24 August 2012

Microsoft Unveils a New Look

After 25 years since Microsoft updated its logo, the company has decided to change its logo. Microsoft is set to release new versions of nearly all of its products. From Windows 8 to Windows Phone 8 to Xbox services to the next version of Office.

The logo has two components: the logotype and the symbol. For the logotype, we are using the Segoe font which is the same font we use in our products as well as our marketing communications. The symbol is important in a world of digital motion (as demonstrated in the video above.) The symbol’s squares of color are intended to express the company’s diverse portfolio of products.

"You will see a common look and feel across these products providing a familiar and seamless experience on PCs, phones, tablets and TVs. This wave of new releases is not only a reimagining of our most popular products, but also represents a new era for Microsoft, so our logo should evolve to visually accentuate this new beginning,” wrote Jeff Hansen, General Manager, brand strategy, Microsoft in a blogpost.

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