BrandArena: Bacardi Launches Two New Flavored Rums

Thursday 7 June 2012

Bacardi Launches Two New Flavored Rums

BACARDI, the world's favorite and most awarded rum, announces its two latest advancements in the flavor revolution, BACARDI WOLF BERRY and BACARDI BLACK RAZZ.

The two new rums represent groundbreaking developments in ingredients never before infused with rum – BACARDI WOLF BERRY with blueberry and wolfberry, and BACARDI BLACK RAZZ with raspberry and black sapote.

"BACARDI is committed to providing consumers with new and exciting flavor combinations that consist of unique ingredients with dynamic tastes," said Toby Whitmoyer, vice president and brand managing director, rum category, at Bacardi U.S.A., Inc.  "As the world's most popular rum, BACARDI holds a leadership position when it comes to creating new innovative flavor combinations that blend the very popular, well known flavors with more exotic ones that are gaining momentum like wolfberry and black sapote, diversifying and adding color to the palettes of our consumers."

These flavors can be chilled and served as shot drinks or mixed with lemon lime soda. In addition to the introduction of these ground-breaking flavors, BACARDI will debut new packaging with an unexpected twist –  breakthrough temperature and light activated bottles. When chilled, Wolf Berry reveals a red claw mark across the label and Black Razz unveils an enlarged brilliant red berry logo.

The new product launch is supported with a multi-million dollar campaign that focuses on-premise sampling and advertising in key metro areas.

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