BrandArena: Indomie Kick Off Search For New Heroes

Saturday, 5 May 2012

Indomie Kick Off Search For New Heroes

Indomie, noodles brand from the stale of Dufil Prima Foods Plc, has announced commencement of the search for three new heroic children for the fifth edition of its laudable Corporate Social Responsibility initiative, the Indomie Independence Day Award for Heroes of Nigeria (IIDA).

Managing Director and Chief Executive Officer of the company, Mr. Deepak Singhal explained that the main objective of the award is to identify, recognise and celebrate Nigeria’s heroic children who have exhibited acts of heroism and bravery at one point or the other.

“As a brand with children as our primary consumers, we believe that in every child lies what it takes to become great. However, many brave children today live an extraordinary life without ever being recognised or celebrated. We have responded to the call by many to recognise and celebrate the acts of bravery and heroism exhibited by Nigerian children,” he said.

Singhal noted that the award has so far recorded a huge success in the last four editions producing a total of 12 winners in all who were rewarded with scholarship prizes of N1 million, N750, 000 and N500, 000 for the first, second and third winners respectively.

While commending the media for their unalloyed support for the initiative since inception in 2008 as well as their support for other brand activities, Singhal described the media as a strategic partner on the project and solicited their continued support on the fifth edition of the award not only in providing adequate publicity for the project but also by helping to identify heroic stories in the course of their duties.

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