BrandArena: Nigerian entertainment scene gets a boost with launch of OK! Nigeria Magazine

Saturday 10 March 2012

Nigerian entertainment scene gets a boost with launch of OK! Nigeria Magazine

The wait is finally over and OK! Magazine, the world’s biggest celebrity lifestyle publication with more than 50 million readers worldwide has finally launched in Nigeria. The magazine was unveiled on the 9th of March at a glamorous black tie event sponsored by telecoms giant MTN at the picturesque Harbour Point.

Alexander Amosu, famed entrepreneur behind the magazine, said, “I’m delighted and proud that OK! Magazine has finally launched in Nigeria. OK! Magazine already reaches over 25 countries around the world and our Nigerian edition is really exciting in its own right. This is also OK’s first entry into the African continent and to one of the potentially largest readerships in the world.” 

The launch saw the unveiling of the first issue with high profile celebrities invited from music, fashion, sport, film and politics. There were performances by renowned artistes MI, Brymo, Davido, Goldie and Naeto C amongst others followed by an exclusive after party at Likwid after what was an exciting evening.

So the magazine finally hits the stands but readers can also look forward to checking OK! Magazine out on their mobile phones as platinum sponsor MTN will have content of OK! Nigeria available exclusively to its 40 million plus subscribers, (the largest subscriber base in the country), for a year.

It will be available onIPads, IPhones, Blackberry, Samsung galaxy and many other devices with access to it free for 2 months globally and in Nigeria only on MTN from 1st of April.

Kola Oyeyemi, MTN’s General Manager Consumer Marketing, said,"As a company of firsts in Nigeria, we felt it was only fitting to be involved in launching OK! Magazine in Nigeria, the first African country to launch this world famous, well read publication. We look forward to bringing people entertainment news, heart-warming stories, everywhere they go. The mobile version of the magazine will be accessible to smart phone users on our network for a year.”

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