BrandArena: Legend Extends Brand Equity With ‘Real Deal Nite’

Wednesday 7 March 2012

Legend Extends Brand Equity With ‘Real Deal Nite’

Sequel to the successful completion of its full product circle with the launch in November 2011 of Legend extra stout in Can, the brand has gone a step further in its reward process for 2012 with the unveiling of “Real Deal Nite”, a monthly in-bar brand activation that reward consumers for being loyal to the brand. The reward process which was held at the popular Niteshift Coliseum drew two popular artistes, J. Martins, Mike Okri and brand loyalists who carted home various prizes.

Legend Extra stout, a premium stout brand from the stables of foremost brewer, Nigeria Breweries plc, rewarded loyal consumers at the event with gift items ranging from refrigerators, DVD players, generating sets, standing fans and other fantastic gift items.

Funso Ayeni, Brand Manager, Legend Extra Stout, stated that the relevance of the “Real Deal Nite” is to create an atmosphere where the brand bonds with its consumers and to make them understand the brand essence, “we are calling on people to follow the brand, try it and of course become a loyalist.”  Ayeni stressed that Legend Extra stout is by far “the best brewed stout brand in Nigeria with distinguishing qualities that sets it apart from other stout brands in the market because of the full brewed process that it undergoes.”  He added that the “Real Deal Nite” which started in March 2011, would also be spreading its tentacles to Benin, Port-Harcourt and Abuja in the coming months.

One of the winners in the raffle draw promo, Mr. Harrison Okolie, who was attending the event for the first time, was filled with joy when he was announced winner of a brand new generating set. According to Okolie, who resides in Apapa area of Lagos state, “I am really excited to be here today. I have never won anything of this magnitude. I am so happy because I have won this generator at a time when power supply is epileptic and when one must own at least two generators to enjoy stable electric supply in Nigeria. This would definitely complement the one I have at home.”

Okolie, who is also a devoted brand loyalist, commended the brand not just for the unique bitter taste of the Legend stout, but also for giving consumers the opportunity to share in the fun and excitement of “Legend Real Deal Nite”.

Another winner, Mr. Jones Omonuwa, a Lagos based lawyer, who is also a gold-carrying member of the Niteshift Coliseum, carted home a brand new refrigerator. He acknowledged that his experience at the event was great and exciting since he started attending the event from the inception.

“It is a great feeling today having won a refrigerator knowing that this gesture by Nigerian Breweries is aimed at rewarding consumers like me. If you look at my table and judging by the number of Legend Extra stout bottles, you will confirm that I am loyal to Legend Extra Stout. My advice to consumers is that they should taste either the Legend in a Can or bottle to have a feel of the rich taste of Legend Extra stout and I promise that they will be devoted to the brand much the same way as I am now”. He added. 

The ambience at the event was electrifying as some of Nigeria's best entertainers thrilled the audience to ample fun and excitement. The event which holds every last Friday of the month, gives brand loyalists an opportunity to win fantastic prizes in a raffle draw promo while they have fun and feel the spirit and uniqueness of the Legend brand.

The in-house live band set the tone for what turned out an exciting night as they treated guests to series of melodious sounds.

No comments:

Post a Comment