BrandArena: Bacardi Ignites Its Customers Across the World As Its Celebrate 150th Anniversary

Tuesday 7 February 2012

Bacardi Ignites Its Customers Across the World As Its Celebrate 150th Anniversary

One of the world's famous family businesses, Bacardi Limited has officially commenced celebration of its 150th anniversary of the founding of the Company and the Bacardi rum brand on February 4.

Bacardi has begin Bacardi birthday parties and events around the world. One of the first parties was organized together with Rolling Stone magazine. ‘Bacardi Bash: 150 Years Rocking the Party’ in Indianapolis featured performances from LMFAO, Lupe Fiasco, Cobra Starship and Gym Class Heroes. The events continue throughout 2012 as Europe, Latin America, Asia-Pacific and the Middle East.

Family-owned Bacardi Limited is celebrating its spectacular growth from a small distillery founded by Don Facundo Bacardí Massó in Santiago de Cuba in 1862 to what is now the world’s largest privately-owned spirits company.

Family members joined Bacardi Limited Chairman and great-great grandson of Company founder, Facundo L. Bacardi, in the planting of a coconut palm to commemorate the original ‘el coco’ that stood at the entrance of the first Bacardi distillery in Cuba and has long symbolized the Bacardi family’s perseverance over adversity. In addition, Puerto Rico Governor Luis G. Fortuno presented Bacardi with a proclamation declaring February 4 ‘Bacardi Day’ in acknowledgement of the Company’s key role in the island’s economy.

Bacardi fans can visit the brand’s Facebook page for a chance to win tickets to upcoming birthday parties and Bacardi party crates filled with all the ingredients to host their own gatherings.

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