BrandArena: adidas Launch Tango 12 Ball For UEFA EURO 2012

Monday 5 December 2011

adidas Launch Tango 12 Ball For UEFA EURO 2012

adidas has officially launch Tango 12, the 2012 UEFA European Championship having been used at three past finals.

It was unveiled on stage during the UEFA EURO 2012 finals draw by former Ukrainian Olympic pole vaulter Sergey Bubka. The adidas Tango 12 design features a colored outline inspired by the flags of the two host nations—Poland and Ukraine. Three bespoke graphics decorate the ball and link to the key characteristics of soccer: unity, rivalry and passion.

The iconic Tango made its debut at the 1978 World Cup and has been updated several times since; the new design incorporates the colours from the flags of the two host nations. The adidas Tango 12 will be used on field during the UEFA EURO 2012 which kicks off on June 8 at The National Stadium Warsaw. All competing federations will receive an allocation of thirty Official Match Balls this week.

The Tango 12 replaces the Jabulani, the ball for the 2010 World Cup in South Africa, which drew severe criticism for its unpredictable behaviour and ability to bamboozle goalkeepers. It is also available for purchase in adidas retail stores priced approximately at $149.99.

The adidas Tango 12 has been developed over a two-year period and underwent two types of testing including qualitative player testing, which was conducted across eight different countries, and quantitative lab testing to prove the ball meets and exceeds all FIFA Approved Standards for an Official Match Ball.

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