BrandArena: Ford Motors Kick Off Focus Relay Challenge in Nigeria

Monday, 21 November 2011

Ford Motors Kick Off Focus Relay Challenge in Nigeria

Automobile company, Ford Motors has introduced the 2012 Focus initiative with the Ford Focus Relay Challenge in Nigeria. The Relay commenced on November 19 and is to end on December 10 this year as the selected Nigerians get set for a griping race.

Ford Focus Relay Challenge is the first of its kind relay to engage Nigerians with the launch of Ford’s new global car. The challenge, set to be the biggest event to storm the centre of excellence, Lagos this year, will involve some notable personalities in the country.

Subsequently, eight Nigerians from different walks of life have been chosen out of the many that applied for the programme and they are set to experience and manipulate the high tech devices and innovative attributes of the new car to their advantage as they try to win the car. They will split into 4 teams of two each and engage in a contest to win for their team. Each of the four teams is headed by a Team Leader who is an on air personality popularly known as Radio presenter.

Some of the outstanding features in the car include an 8-inch MyFord Touch screen, SYNC, HD Radio, Active part assist, reverse camera, atmosphere lighting inside the cabin and Torque vectoring control. The 2012 Ford Focus car is one with a powerful 2.0 litre fuel-efficient four-cylinder engine that comes in models of S, SE, SEL and Titanium.

Toolz of 99.9 Beat FM, Ik Wildchild of Rhythm FM, Tosyn Bucknor of Top Radio and Mannie of Cool FM are set to lead the team with each of the four playing up their chances.

The unveiling was done on October 12 at Oriental Hotel with a test drive of the highly stable cars done in impressive style. Ayodeji Anthony Oyinlola, Munachimso Ezenwa Okereke, Rukayat Momodu, Isioma Nkechinyem Okeleke, Anabara Stanley Nnamdi, Tunji Meshoye, Adefemi Adekunle Aladelua and Mpi Elizabeth Azuka are the eight lucky ones and two of them who win as a team will get two cars; one for each member of the team, for their effort.

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