BrandArena: D&G Jewelry Tells a Story of a Forbidden Love

Wednesday 30 November 2011

D&G Jewelry Tells a Story of a Forbidden Love

Italian fashion brand, Dolce&Gabbana which is well known for its sensual and hot campaigns has released a video, which is soaked in Italian passion.

According to popsop, the new 1:20 spot, is directed by fashion photography celebrity Giampaolo Sgura and starring Bianca Balti and Simone Nobili. It tells a story of a Sicilian woman, who has a sexual relationship with a man, who is obviously not her husband, maybe just a local student, hot and seducing. The woman is getting ready for him to come, puts on black lace apparel, high heels and splendid earrings, then he arrives and they have quick and impassionate embraces on the bed, which are stopped by a voice calling from the outside—a women rushes to the window to see who is there and to make sure that her guest hasn’t been noticed.

The next moment, the lady is at church, wearing her hilarious jewelry and confessing her sins. “It fully succeeds in recounting with poetry—and subtle erotism—a double love story: the one of the woman with her lover and the one between her and the Dolce&Gabbana Jewellery. We know very well which one will last longer,” says, official channel of the brand.

The video is also integrated into the—as the action unfolds, 13 pieces of massive jewelry from the new collection (one after another) appear on the screen along with a large picture and description.

According to AdAge, the spot has generated 5.7 million views in its first 10 days after the release, and so far it has been viewed over 6.7 million times.

No comments:

Post a Comment