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Tuesday, 25 October 2011

Hennessy Launches Its New Privilege NyX Collector Bottle

The bar has been set for those who dare to press the boundaries of imagination and stretch the limits of the night. The world's No. 1 selling Cognac, Hennessy, yesterday launched a new limited-edition offering: the Hennessy Privilege NyX Collector bottle.

Hennessy has presented the second bottle in the brand’s privilege collection after redesigning it to present an extra class alcohol in a modern translucent platinum glass with metallic purple trim inspired by a starry night.

Hennessy, a major Cognac brand produced by Jas Hennessy & Co, owned by LVMH Moet Hennessy Louis Vuitton, has introduced a new limited-edition product, the Hennessy Privilege NyX Collector bottle. Logos are etched in luminescent ink on the label, collar, and cork and are visible only under black light.

The bottle is the second in the Cognac brand's 'Privilege Collection'. The Hennessy Privilege bottle is re-cast in a translucent platinum glass with metallic purple trim. It features logos etched in luminescent ink adorn the label, collar, and cork, and are visible only under black light.

The company said this bottle reveals the intrinsic nature of the brand, a spirit of conquest, dynamism, and exploration of a world without borders. Each Hennessy Privilege NyX bottle will be marked with a limited edition number of authenticity, as well as a flash code tag that can be scanned by smart phones to unlock access to Hennessy's mobile hub.

Hennessy NyX will retail for $45.99 - $49.99 for a 750ml and be available at fine retailers in certain markets in the US beginning 1 December 2011. It is imported and distributed in the US by Moet Hennessy USA. Hennessy distills, ages and blends a full range of marques, including Hennessy VS, Privilege VSOP, Hennessy Black, XO, Paradis and Richard Hennessy.

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