sitemaps.org/schemas/sitemap/0.9/sitemap.xsd BrandArena: Lara Stone Gets "Naked" for Calvin Klein

Thursday, 21 July 2011

Lara Stone Gets "Naked" for Calvin Klein

Calvin Klein's latest lingerie campaign declares that the skivvies seen on Lara Stone are "designed to make a woman look even sexier than when naked." And the suggestive slogan doesn't surprise us: The brand has never shied away from using sex to sell.


"You want to know what comes between me and my Calvins? Nothing," revealed a 15-year-old Brooke Shields in the famous rife-with-innuendo 1981 TV spot. Though the ads caused the designer's revenues to jump by 300 percent in 90 days, according to Newsweek, it invited protest from feminists like Gloria Steinem (Klein later instructed Steinem to "F--ck off" in a Playboy interview).

And Calvin's penchant for sex appeal has continued throughout recent years. In 2008, an oiled-up Eva Mendes appeared topless in a campaign for the fragrance "Secret Obsession" that was nixed by network execs. And in 2009, the brand stopped traffic with its erotic tableau shot by Steven Meisel, which WWD reports was banned even by late-night TV.

Of course, Klein isn't the only designer to court controversy. When critics accused Dolce & Gabbana of glamorizing gang rape in a 2007 campaign, the designers were forced to pull the offending ad. Their response? "We were looking to re-create a game of seduction in the campaign and highlight the beauty of our collections," Reuters reported at the time. (Source: www.stylelist.com)

1 comment:

  1. Oh! This is hot... Celebrities can do alot of things just to make money.

    ReplyDelete