How Publicis Groupe Africa Emerged as Loeries Regional Agency Group of the Year for Third Consecutive Year

Publicis Groupe Africa has been named Regional Agency Group of the Year at the 2026 Loeries, securing the accolade for the third consecutive year. 

The achievement reflects the performance of agencies across the network, including LePub Johannesburg, Machine, The Partnership Agency, Publicis West Africa, Leo Singapore, Saatchi & Saatchi Middle East, Publicis Middle East and Leo Middle East.

LePub Johannesburg led the Groupe’s performance, winning the Live Events Grand Prix for Heineken Beverages’ ‘Bar de Change’ campaign. Heineken Beverages was also named Brand of the Year, recognising a client partnership that has supported bold, award-winning creative work.

In another highlight, Sebastian Dupper of LePub Johannesburg was named Young Creative of the Year.

"Three years in a row is exceptional. It is the result of talented people across our agencies working as one Groupe and of clients like Heineken Beverages who trust us with their boldest ideas," says Koo Govender, CEO of Publicis Groupe Africa. "To see that partnership recognised with Brand of the Year, alongside a Grand Prix, makes this year especially meaningful.”

Pete Little, Chief Creative Officer of Publicis Groupe Africa, also highlighted the breadth of recognition across the network.

"To see the range of great ideas being recognised across the Publicis Groupe was something really special and a testament to the bravery of our client partners and talented people, with a special shoutout to Sebastian for winning the Young Creative of the Year," says Little.

Beyond the headline awards, LePub Johannesburg secured a Grand Prix, a Gold, three Silvers and five Bronzes, alongside Dupper’s Young Creative of the Year title.

Machine also recorded multiple wins for its work with Spotify, taking home a Campaign Gold, a Campaign Craft Gold, a Campaign Silver, a Silver and Craft Certificates.

The Partnership Agency won two Golds and two Silvers, while Leo Singapore received a Gold and a Bronze. Publicis West Africa contributed to the Groupe’s overall success with a Silver and a Bronze.

Publicis Groupe Africa’s Middle East agencies also played a significant role in securing the Regional Agency Group of the Year title.

Saatchi & Saatchi Middle East won three Golds, three Silvers, a Bronze and a Craft Certificate, with its ‘Let it Fly’ campaign for Saudia Airlines among the recognised work.

Publicis Middle East secured a Gold, two Silvers and four Bronzes, with its Jeep Rescue Squad campaign winning Gold in the Media Innovation — Channel Creativity category.

The agency’s wider award tally also included a Silver and two Bronzes, while Leo Middle East earned a Silver and a Bronze for McDonald’s Great Deliveries campaign.

The results underscore the breadth of creative work recognised across Publicis Groupe Africa’s regional network, with agencies in Africa, Asia and the Middle East contributing to its third consecutive Loeries Regional Agency Group of the Year award.