Mastercard Drops Afrobeat Sonic Anthem, Tapping into Nigeria’s Global Sound

In a country where music moves people and defines moments, Mastercard is making its mark on the Nigerian soundscape with the launch of Wami, its new Afrobeat Sonic Anthem. More than just a catchy tune, the anthem blends Mastercard’s global sonic identity with the pulse and power of Afrobeat—creating a sound that is both globally resonant and distinctly local. 

The initiative builds on Mastercard’s 2019 launch of its global sonic identity and reflects a broader strategy to connect with Africa’s dynamic, music-loving youth. By infusing local rhythm and beat into its global brand expression, Mastercard is strengthening its emotional resonance with young, culturally attuned audiences across Africa and positioning itself as a lifestyle brand that goes beyond payments.

Afrobeat was a deliberate and strategic choice. As one of Nigeria’s most powerful cultural exports, the genre has grown into a global movement, welcoming a 550% surge in streaming between 2017 and 2022. Afrobeat now shapes not only music but also fashion, dance and digital culture. For Nigeria’s youth, it represents creativity, pride, and global influence—and Mastercard is tapping directly into that momentum.

Mastercard logo

To create a sound that is both authentic to the brand and culturally relevant, Mastercard teamed up with two of the country’s top music talents. The anthem was produced by LeriQ, known for his work with Burna Boy, and performed by Afro-pop sensation Mayorkun. The result is a bold, energetic composition that reflects the vibrancy of Nigerian youth and the brand’s commitment to innovation.

In today’s digital-first world, sonic branding is becoming increasingly important. Research shows that brands using sound consistently can see a 76% increase in brand power, a 138% boost in ad effectiveness, and a 17% lift in ad recall. In Nigeria’s mobile-first market, Mastercard’s Afrobeat anthem becomes a powerful tool for recognition and engagement. 

With this launch, Mastercard is making more than just music—it is embedding itself firmly within the rhythm of Nigerian life. The Afrobeat Sonic Anthem captures the essence of a genre that moves millions while reflecting Mastercard’s ongoing efforts to remain relevant, meaningful, and culturally present.

Wami is now available across major streaming platforms.

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