The SABRE Awards, which recognize Superior Achievement in Branding, Reputation & Engagement, have a 25-year heritage, with separate competitions in North America, EMEA, the Asia-Pacific, Latin America, and South Asia.
The African SABREs are now in their third year—last year’s winners were celebrated at the APRA conference in Gaborone, Botswana—and are open to public relations and other agencies working in Africa, as well as to marketing and corporate communications departments for companies, non-profits, and governments.
This year’s event will also be expanded with two additional awards: the African Consultancy of the Year, which has historically been presented at the EMEA SABRE Awards ceremony; and the SABRE Award for Outstanding Individual Achievement, which will for the first time extend the individual awards presented in the Americas, EMEA and Asia-Pacific into Africa. The 2019 awards will be presented at the APRA conference in Kigali, which takes place May 13-17.
According to Paul Holmes, who chairs the SABRE judges: “The past two African SABRE Awards competitions have attracted entries from across the continent and spotlighted great work in multiple markets and multiple practice areas. We are excited to expand on that success this year, and to showcase great African work to the global public relations community.”
The winners of the African SABREs are automatically entered into the broader EMEA region SABRE Awards, and are also eligible for the Global SABRE Awards, which are presented at our PRovoke global conference in Washington, DC.
APRA president Yomi Badejo-Okusanya adds: “We are delighted at the year-on-year increase in the number of entries for the SABRE Awards Africa and proud of the quality of work that is entered. It is also great to see that the work of our PR colleagues across Africa goes on to win the larger geographic prizes, such as EMEA Sabre Awards, as well.
The theme for APRA Rwanda 2019 is ‘Africa and Storytelling.