The thirty minute Programme which airs on TVC, a leading media channels by 12-12:30pm, promises to offer a potpourri of happening and development in the Integrated Marketing Communications sector in Nigeria.
The programme will feature top players, gladiators and professionals in the competitive business of brand management and management of brand business in Nigeria. It will also offer brands and brand owners a great opportunity to connect with their target audience with a view to gaining brand loyalty and patronage.
According to the Executive Producer of the programme, Mr. John Ajayi, MARKETING EDGE on TV is the latest addition to the MARKETING EDGE family and it’s a demonstration of the organization’s commitment to helping Nigerian brands grow and also help consumers make informed buying decision.
“MARKETING EDGE on TV’s mission is to provide professionals from across the marketing, advertising and media communities with the creative firepower they need to attract and delight consumers. In doing so, we help strengthen brands and enhance their business success, as well as advancing the careers of all those throughout the value chain who create the magic and turn it into profit,” Mr Ajayi said.
MARKETING EDGE on TV will be anchored by one of Nigeria’s ace broadcaster and TV personality Tolu Ajayi who has worked for some of the top Television stations in Nigeria, including MiTV, AIT and Galaxy. Besides being an outstanding TV personality, Tolu Ajayi is also an experienced business journalist. He has promised to bring his vast experience to bear on his new assignment.