According to a company’s blog post, Google removed around 3.2 billion ‘bad ads’ and blocked over 320 thousand publishers, 90 thousand websites, and 700 thousand mobile apps from using its ads network. Meanwhile, the updated policy of Google for crypto and ICO ads will be effectively implemented from June 2018. Google’s director of sustainable ads, Scott Spencer believes that the company is precautious about a potential harm that these ads can do, as he stated,
“We don’t have a crystal ball to know where the future is going to go with cryptocurrencies, but we’ve seen enough consumer harm or potential for consumer harm that it’s an area that we want to approach with extreme caution.”
Bitcoin, the largest cryptocurrency by market value, lost about 2 percent after Google’s announcement, trading little changed at $9,099.