The two-day event themed "Smarter Ways To Reach Your Customers" will be a discussion on how to better understand Programmatic advertising.
Tomorrow, Wednesday, May 17, the event will begin by 2:00 PM to 5:00 PM at Maison Farenheit, 80 Ademola Adetokunbo Street, Victoria Island, Lagos.
The panlists include: Opeyemi Lawal, Senior Manager, Communication Channels & Sponsorships, Airtel Nigeria. Opeyemi deploys her analytical training as a Mathematician to execute Communication strategies. Beginning her Marketing career in a blue chip Ad agency, she has consolidated her career working in different aspects of Telecoms Brand & Communications management, She is currently involved in driving Airtel's digital marketing effort in Nigeria.
Oti Ukubeyinje, Head of Media and Data Investments, Sponge Nigeria. Oti has extensive knowledge and experience in digital advertising and marketing. He has worked across agency, publisher technology and brand sides in both the UK and Nigeria. As Head of media and data investments at Sponge, Oti has effectively managed high impact campaigns for leading brands like Guiness, Coca Cola, and First Bank.
Eskimi DSP is Nigeria’s first Programmatic platform, delivering seven billion ad impressions to up to 37 million potential customers, via access to 20,000 sites and apps. The platform provides a wide array of targeting options, segmented by a data-enriched Data Management Platform.