Friday, 17 March 2017

Red Star Media Bags Juicy Nigerian Breweries Digital Account

Following a recent competitive global account review, Heineken have decided to move Nigerian Breweries digital account from Rosabel Leo Burnett Group’s digital arm Bytesize Media to Red Star Media, a subsidiary arm of Dentsu Aegis Group.

Red Star Media Nigeria, a multi-media company that specializes in the development of modern digital media and multimedia content for Africa and globally. Winning a blue chip account like Nigerian Breweries is a big test for the agency's competence in the country.



BrandArena gathered that global media agency network, Havas also participated in the pitch.

While handling the digital business, Bytesize ran memorable campaigns like Star’s Football digital campaign for the World Cup.

Bytesize managed mobile focused initiatives for Gulder Ultimate Search 10th anniversary – fan’s edition which elevated the role of digital in distributing and creating incremental reach of a TV show through mobile which led to measurable results in volume contributions.

The agency also won the Digital Agency of the Year award at the fifth MarketingWorld Awards 2015.

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