Monday, 6 March 2017

Jide Adeyemi, Nik Halik Charge Businesses On Disruptive Innovation

  • Seek To Help Brands Grow Market Share Through Groundbreaking Ideas 
From L-R ‘Jide Adeyemi, Chief Brand Strategist, Big and Bold Communications Limited, Adewale Olukoya, Managing Director DGU Events, Nik Halik, Astronaut, Global Investor and International Speaker and Oluranti Agunloye, Executive Director, Big and Bold Communications Limited during Nik Halik visit to Big and Bold Communications Limited as part of his tour of Nigeria
In today’s complex, dynamic world, having a disruptive innovation capability is very important both for growing a business and protecting existing markets. But leading disruptive innovation requires new mindsets and behaviours, for leaders themselves and for the organizations that develop them. These are some of the the areas Chief Brand Strategist of Big & Bold Communications, Mr. Jide Adeyemi and Australian wealth strategist, astronaut and global investor, Mr. Nik Halik are partnering to help brand owners solve across sub-sahara Africa.

While hosting Nik at Big & Bold Communication office in Ikeja, Mr. Adeyemi charged brand owners to embrace new trends in technology, pop culture, innovation and strategic communication to engage with their consumers and target market.


He said the essence of Halik’s visit is to find a common ground for partnership to promote consumer-brand connection.

DGU events and Big and Bold Communication with Nik Halik at his  visit to Big and Bold Communications Limited as part of his tour of Nigeria.
“Our focus as an organisation is to help brands connect with consumers. One of the most important things we always aim to do is to create that meeting point where brand meet the consumers we want to interact with.

“Like Nik, we are very unconventional. Our name depicts what we do. We tell people here that it is good to be big, better to be bold and best to be both, hence our name. Our logo is a fusion of a rat and an elephant. The elephant is big while the rat is bold.

“For us, the vision is simple. It is to be a creative house that is creating emotional bond between brands and consumers. We want to look at how with Nik, we can help brands communicate. We want to build local brands to get to the global stage. For us, one of the things we tell people is that - it's good to be big, it's better to be bold but it's best to be both.”

According to Halik, the established way isn’t always the best way. "Conventional businesses will go bankcrupt in today's fast changing landscape if they don't embrace new ideas. Hence, brands need to think out of the box", he said.

Halik who is the founder and CEO of companies including Financial Freedom Institute, Lifestyle Revolution, Money Masters Global, 5 Day Weekend, The Thrillionaires and co-founder of iCoach Global, expressed his excitement on speaking at the Urban Business Conference and a partnership in Nigeria: “I want to inspire people world over. That is my legacy. That is what is emotionally profitable for me. I want to give people ideas so that they can be financially empowered and standout.

Oluranti Agunloye, Executive Director, Big and Bold Communications Limited presenting a gift to Nik Halik, Astronaut, Global Investor and International Speaker at his  visit to Big and Bold Communications Limited as part of his tour of Nigeria
“I look forward to a partnership with agencies like Big & Bold and also with brands beyond the conference. I look forward to having some high end commercials, promote tourism in Nigeria, and also partnerships in terms of investment.”

Nik Halik visit to Nigeria was supported by His Imperial Majesty, Ooni of Ife, Oba Adeyeye Enitan Ogunwusi.

Big & Bold Communications limited is a 360 degree integrated and interactive marketing communications outfit. In less than two years of operation, it has positioned itself as the agency of the future. The firm currently handle some blue account such as Google, Microsoft among others. 

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